We are looking for a certain standard and provide these handy hints to help you:
- Answer the 5W’s and 1H: Who, What, When, Where, Why and How.
- Be objective (keep opinions and ‘flowery language’ out of the story).
- Get your facts right.
- Don’t plagiarise.
- Give credit where it is due.
- Cite references.
- Provide URL’s so that your readers can discover more.
- Rather be accurate than first.
- Start with the most important facts first and follow with supporting information.
- Don’t copy and paste your press release from word processing software – use notepad or other.
The press releases that gain the most attention adhere to the above guidelines, are entertaining and are NOT pure sales pitches.
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Alan Straton
Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth.
Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die."
See more articles by Alan.
Latest posts by Alan Straton (see all)
- Why Digital Equity Is South Africa’s New Frontier for Women’s Empowerment – By Matebe Chisiza-Asukile and Natasha Mboyisa - 25 September 2026
- New Champions Rise at the 2026 Street Lines Skate Tournament - 23 September 2026
- When Manufacturers Have a ‘Beef’ Then Both Suffer - 23 September 2026
- How Much Are You Worth per Year to Your Bank? - 23 September 2026
- Better Business Processes. Stronger Workplace Skills. Smarter AI. Greater Business Productivity. - 23 September 2026
