Corsa Utility Takes Top Honours in Quality Survey |
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 www.MyPE.co.za:
General Motors South Africa's (GMSA)
Corsa Utility has once again taken
top honours in the Synovate Quality Awards for 2009 in the half ton
light commercial vehicle (LCV) segment.
In addition, the Corsa Utility won the accolade for best overall LCV
brand in the 2009 survey.
Locally manufactured at the Struandale plant in Port Elizabeth, this
popular half ton has been South Africa's market leader for 55 months in
a row, breaking its own sales record in October 2009. Its previous best
was between April 1998 and September 2002 when the Corsa Utility
enjoyed an unbeaten 54-month record.
According to Malcolm Gauld, GMSA vice president of sales and marketing,
the success of the Corsa Utility is ascribed to its superior built-in
quality and superb after sales support its owners enjoy. "This feisty
half ton has surpassed its competitors in the Synovate Quality Survey
since 2005," said Gauld.
Besides the performance of the Corsa utility, GMSA received 12 other
Synovate Quality awards scooping 13 accolades in total. The company
competed in nine of the 17 segments as measured by Synovate. The Isuzu
KB, both petrol and diesel, attained first place in the single cab
segment, whilst the Isuzu KB diesel double cab achieved a joint first
place position. Opel won the best overall LCV brand with Isuzu in joint
second position together with Toyota. Furthermore, the GMSA
passenger
vehicles scooped five awards in its various segments with Opel and
Chevrolet featuring strongly in the Entry, Small Hatch and Small Sedan
categories.
Quality manager, Andy Alexander, said the quality team, working in
conjunction with their cross-functional colleagues, is dedicated to
ensure that quality is the overriding priority when producing vehicles.
"Customers do not exclusively look at price when they purchase a
vehicle, they look at quality & reliability and if we want to
keep customers for life, we have to ensure that we make every effort in
ensuring we deliver the best quality products and after sales/service
support," he said.
The Synovate survey measures the number of problems new car owners
experience with their vehicles in the first few months of ownership and
includes interviews with 55 000 new vehicle owners.
Source: PERCCI.
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| | Posted by: mype on Tuesday, December 01 @ 10:45:00 SAST
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